Chart the course of your business

Fill out the form to register and embark on this journey

Join us in Barcelona to experience the excitement of the prestigious Louis Vuitton 37th America's Cup Finale regatta and participate in a series of thought-provoking sessions. Learn market trends, plan your strategic route, and network with top executives in this exclusive setting.

October 16-17

Barcelona | Marina Port Vell

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This October, we invite you to learn from the best teams successfully navigating the sea... and business.

Just as a skilled sailor relies on the right technologies and experience to chart their course in an ever-changing environment, business leaders must identify and follow the right signals to navigate today’s complex market landscape and discover new growth opportunities.

Monitor weather conditions

Choose effective navigation tools

Handle

the boat

Ensure

the balance

Learn trends and patterns to anticipate changes impacting business performance.

Stay up to date with tools and solutions driving business success. 

Enhance economic benefits through efficient sourcing strategies.

Transform cost centers into revenue streams with the best practices from leading companies.

Navigate for success: 

In business and sailing

Over two days, you will have the opportunity to watch the competition on the boat, participate in strategic roundtable sessions with C-level executives from leading companies, experience the most prestigious sporting event, and indulge in Spanish hospitality.

SEATS ARE LIMITED! 

OCTOBER 16 | WEDNESDAY

OCTOBER 17 | THURSDAY

09:30

Welcome breakfast at Eurostars Grand Marina

09:30

Networking breakfast at Eurostars Grand Marina

10:30 

Transfer to the port and embarkment on the boat 

10:30

KEYNOTE

Setting Sail for Success: Integrating Sailing Principles into Business with the world-race champion in sailing

11:30

The 37th America's Cup Finale racing experience on the boat

Watch the race in the front row on the sea with the commentary from the expert. 

INVITED SPEAKER

GUILLERMO ALTADILL

Spanish Sailor, ​Coach

QUICO TARONJÍ​

Yacht Captain, Professional Boats Skipper, TV Journalist, Adventurer

INVITED SPEAKER

11:00

KEYNOTE AND ROUNDTABLE DISCUSSION

Strategic Profitability: Transforming Cost Centers into Revenue Streams.

Reconsider your sourcing strategy, distinguish the noise from the facts, and build new revenue streams.

16:30

End of race and return to the port

INVITED SPEAKER

INMA MARTÍNEZ

20:00

Dinner experience and networking

Digital and AI Pioneer, Transformation & Business Speaker​

EXECUTIVE KEYNOTE

12:20

Transformation and Consequences: Content and Creativity in an AI Powered Future

INVITED SPEAKER

GREGORY OWENS

VP Ad Sales & Partnerships Europe, Africa & Global Resellers at X

13:00 

Networking lunch at Marina Port Vell

14:00

EXECUTIVE KEYNOTE

AI-Powered Excellence: Transforming Products, Marketing and Sales Strategies

INVITED SPEAKER

TERRY O'FAOLAIN

Managing Director, EMEA GCS Vendor Performance & Google Marketing Platform at Google

14:40

ROUNDTABLE DISCUSSION

Navigating the AI Frontier: Impact on Business Dynamics and Customer Engagement

Learn the signals and directions to follow to successfully ride the wave of AI hype and implement them smartly.

15:20

Wrap Up and farewell coffee 

Meet the Speakers

TERRY O'FAOLAIN

Managing Director, EMEA GCS Vendor Performance & Google Marketing Platform at Google

INMA MARTÍNEZ

Digital and AI Pioneer, Transformation & Business Speaker​

GREGORY OWENS

VP Ad Sales & Partnerships Europe, Africa & Global Resellers at X

CARSTEN WIRTHS

Managing Director of 

Lufthansa InTouch

FRANS LEENAARS

Group Director Customer Experience at TUI Group

TOBIAS PÅLSSON​

Global Remote Customer Meeting Point Manager at IKEA Retail Global

GUILLERMO ALTADILL

Spanish Sailor, ​

Coach

QUICO TARONJÍ​

Yacht Captain, Professional Boats Skipper, TV Journalist, Adventurer

We're adding even more exciting names to the list.

Make sure to register now to stay in the know!

You comfort and convenience for a maximum experience 

We booked one of the most stunning spaces in Barcelona to ensure the convenience of your stay and the best maritime experience with the perfect blend of luxury and accessibility. 

Event hotel: Eurostars Grand Marina - 5*

Event space: Marina Port Vell

With its prime location and luxurious amenities, Eurostars guarantees a comfortable and seamless experience during the event. Located near the main event venue, it boasts breathtaking views of the city skyline and offers easy access to popular tourist attractions. You won't have to worry about transportation between your hotel and the event venues as our shuttle service will be available throughout the day.

A unique space in the heart of Barcelona: The world's leading marina for large yachts is also a premium facility with an idyllic setting. Located at the Port Vell, the venue has the advantage of being in the heart of the Race Area and close to both the airport and train station, ensuring quick, easy connections.

About the Louis Vuitton 37th America's Cup

The America’s Cup, tracing back to 1851, began with the schooner, ‘America’, challenging the British fleet. The Cup’s unique history, international challenges, and the right for the winner to organize the next edition make it one of the toughest competitions in sports.


Starting on October 12, 2024, the Defender, Emirates Team New Zealand, will face the Louis Vuitton Cup/Challenger Selection Series winner. Each race will be a one-on-one ‘match-race’ between the two teams. The first team to score seven points will win and become the Defender of the 38th America’s Cup.


This isn't just any event; it's a convergence of elite minds and exclusive experiences. Picture yourself alongside luminaries from companies like Louis Vuitton, Omega, Emirates, UniCredit, and more, as we witness sailing excellence.

Get ready to witness the excitement of the America’s Cup as it makes its way to the stunning city of Barcelona.

FAQs

When and where the event will take place?

The event will take place on October 16-17, 2024 in Barcelona during the Louis Vuitton 37th America's Cup. 


We recommend traveling in on the day before the event, October 15, and traveling out in the evening October 17, so you can take advantage of the full experience.

How much does it cost to attend the event?

The attendance is free! This is invite-only event and the number of seats is limited. 


Your exclusive invitation includes accommodation, access to business keynotes and roundtables discussions with renowned speakers, networking with your peers, sailing on the boat, transfer between event venues, daily morning and afternoon refreshments and dinner.

Who should come to the event?

Senior executives, thought leaders, and CX professionals from whole of Europe and across a range of industries including consumer goods, travel, technology, retail, financial services, communications, media, utilities, and entertainment.

Get ready for your new immersive experience!

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Experience, curiosity and ingenuity are in our DNA, resulting in inspired solutions that can improve your business performance today and help you adapt to the future. 

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