This website uses cookies that are necessary to deliver an enjoyable experience and ensure
its correct functionality and cannot be turned off. Optional cookies are used to improve the page with analytics, by
clicking “Yes, I accept” you consent to this use of cookies. Learn more
Fill out the form to download "Key Takeaways" paper
Thank you for joining us in Barcelona for the prestigious Louis Vuitton 37th America's Cup Finale regatta! We hope you enjoyed the thought-provoking sessions, gained valuable insights into market trends, and had the opportunity to network with top executives in this exclusive setting. We look forward to seeing you at future events!
Missed the keynotes or want to relive the experience? Download our exclusive "Key Takeaways" paper, featuring the most impactful insights shared by the speakers.
I consent to receive information from Teleperformance (TP). I understand that my information will be used in accordance with TP's Codes and Policies, and I may opt out at any time.
This October, we had the opportunity to learn from the best teams successfully navigating the sea... and business.
Just as a skilled sailor relies on the right technologies and experience to chart their course in an ever-changing environment, business leaders must identify and follow the right signals to navigate today’s complex market landscape and discover new growth opportunities.
Monitor weather conditions
Choose effective navigation tools
Handle
the boat
Ensure
the balance
Learn trends and patterns to anticipate changes impacting business performance.
Stay up to date with tools and solutions driving business success.
Enhance economic benefits through efficient sourcing strategies.
Transform cost centers into revenue streams with the best practices from leading companies.
Navigate for success:
In business and sailing
Over two days, we had the opportunity to watch the competition on the boat, participate in strategic panel discussions with C-level executives from leading companies, experience the most prestigious sporting event, and indulge in Spanish hospitality.
SAILING DAY - AMERICA'S CUP EXPERIENCE
09:30
11:30
12:00
16:30
Welcome breakfast
Eurostars Grand Marina | 1st Floor
Dockout Show by Emirates Team New Zealand
The 37th America's Cup Finale experience on the boat
Watch the race in the front row on the sea with the commentary from the expert.
QUICO TARONJÍ
Yacht Captain, Professional Boats Skipper, TV Journalist, Adventurer
End of race and return to the port
Port Vell
BUSINESS DAY
09:00
Welcome and Networking breakfast
Eurostars Grand Marina | 1st Floor
KEYNOTE
Setting Sail for Success: Integrating Sailing Principles into Business
GUILLERMO ALTADILL
Spanish Sailor, Coach
10:30
KEYNOTE
Creating Innovation in Human Augmentation Environments
INMA MARTÍNEZ
Digital and AI Pioneer, Transformation & Business Speaker
11:00
11:40
KEYNOTE
Strategic Profitability: Transforming Cost Centers
into Value Centers
TOBIAS PÅLSSON
INMA MARTÍNEZ
CARSTEN WIRTHS
Global Remote Customer Meeting Point Manager at IKEA Retail Global
Digital and AI Pioneer, Transformation & Business Speaker
Managing Director of
Lufthansa InTouch
12:20
EXECUTIVE KEYNOTE
Conversation and Content in an AI Powered Future
GREGORY OWENS
VP Ad Sales & Partnerships Europe, Africa & Global Resellers at X
13:00
Networking lunch
Marina Port Vell
14:00
EXECUTIVE KEYNOTE
AI-Powered Excellence: Transforming Products, Marketing and Sales Strategies
TERRY O'FAOLAIN
Managing Director, EMEA GCS Vendor Performance & Google Marketing Platform at Google
14:40
ROUNDTABLE DISCUSSION
Navigating the AI Frontier: Impact on Business Dynamics and Customer Engagement
GREGORY OWENS
TERRY O'FAOLAIN
FRANS LEENAARS
VP Ad Sales & Partnerships Europe, Africa & Global Resellers at X
Managing Director, EMEA GCS Vendor Performance & Google Marketing Platform at Google
Group Director Customer Experience at TUI Group
Meet the Speakers
TERRY O'FAOLAIN
Managing Director, EMEA GCS Vendor Performance & Google Marketing Platform at Google
You comfort and convenience for a maximum experience
We booked one of the most stunning spaces in Barcelona to ensure the convenience of your stay and the best maritime experience with the perfect blend of luxury and accessibility.
Event hotel: Eurostars Grand Marina - 5*
Event space: Marina Port Vell
With its prime location and luxurious amenities, Eurostars guarantees a comfortable and seamless experience during the event. Located near the main event venue, it boasts breathtaking views of the city skyline and offers easy access to popular tourist attractions. You won't have to worry about transportation between your hotel and the event venues as our shuttle service will be available throughout the day.
A unique space in the heart of Barcelona: The world's leading marina for large yachts is also a premium facility with an idyllic setting. Located at the Port Vell, the venue has the advantage of being in the heart of the Race Area and close to both the airport and train station, ensuring quick, easy connections.
About the Louis Vuitton 37th America's Cup
America’s Cup, tracing back
to 1851, began with the schooner,
‘America’, challenging the British
fleet. The Cup’s unique history,
international challenges, and the
right for the winner to organize
the next edition make it one of the
toughest competitions in sports.
Starting on October 12, 2024,
the
Defender, Emirates Team New Zealand, faced the Louis Vuitton Cup/Challenger Selection Series winner, INEOS Britannia Team, in one-on-one ‘match-races’. The New Zealand team was the first to score seven points and became the Defender of the
38th America’s Cup.
This isn't just any event; it's a convergence of elite minds and exclusive experiences alongside luminaries from companies like Louis Vuitton, Omega, Emirates, UniCredit, and more, as we witness sailing excellence.
The excitement of the America’s Cup in the stunning city of Barcelona was truly unforgettable!
Get ready for your new immersive experience!
The Teleperformance Group's nearly 500,000 employees in 100 countries support billions of connections every year in over 300+ languages and 170 markets, in a shared commitment to help brands solve today's issues while preparing for what's to come.
Experience, curiosity and ingenuity are in our DNA, resulting in inspired solutions that can improve your business performance today and help you adapt to the future.
Tobias brings nearly 20 years of dedicated experience at IKEA, where he has thrived in various managerial roles focused on building meaningful and lasting relationships with customers. Currently, he leads the global Remote Customer Meeting Point (RCMP) team, driving efforts in remote support, planning, and sales to create positive, accessible, and seamless omni-channel experiences that differentiate IKEA and contribute to sustainable growth. Tobias oversees a diverse and dynamic matrix of over 9,000 co-workers, ensuring exceptional value delivery and ambitious revenue growth from the RCMP. With a strong emphasis on omni-channel retailing, Tobias promotes a customer-centric mindset and ensures high performance across all RCMP units, always aligning with the principles and vision of the Ingka Group.
TOBIAS PÅLSSON
Global Remote Customer Meeting Point Manager at IKEA Retail Global
One of the most respected and successful ocean sailors in Spain. He has participated in 5 Olympic Games and 10 around-the-world races, including the prestigious Whitbread Round the World Race (now known as the Volvo Ocean Race), the Barcelona World Race and the America's Cup. Among his notable achievements, Altadill has been part of winning teams in the Transat Jacques Vabre, one of the most challenging transatlantic races.
In addition to his racing accomplishments, Altadill has been a mentor and coach to many aspiring sailors, sharing his vast knowledge and experience to nurture the next generation of champions. His dedication to the sport and his unwavering commitment to excellence have made him a respected figure in the sailing community.
GUILLERMO ALTADILL
Spanish Sailor, Coach
Pioneering technologist and AI scientist, widely recognized for her work in digital transformation. She’s known worldwide due to her ability to predict future disruptive tech trends and their economic effects, as well as for uncovering AI's potential over the last two decades.
Her expertise has made her a sought-after advisor to business leaders and governments. Inma has chaired the Multi-stakeholder Expert Group at the Global Partnership on AI (GPAI) and has been actively involved with the European Commission and UNESCO, helping to shape AI policies and strategies.
In her conferences, she reflects on digital transformation from a business, economic, and political standpoint, and her visionary approach to this ongoing phenomenon is supported by scientific rigor.
INMA MARTÍNEZ
Digital and AI Pioneer, Transformation & Business Speaker
Greg brings over 15 years of extensive experience in leading digital businesses and sales organizations. Currently a Vice President of Advertising Sales & Partnerships for Europe and Africa, he joined X in 2016 to lead a multi-market sales force in EMEA focused on helping clients and partners unlock the advertising power of X’s platform. He went on to establish the X performance ads hub in EMEA which specializes in key verticals of Finance, Gaming, Digital Natives and Mobile Applications. Before X he led digital businesses through turnarounds, transformations and acquisitions at Saongroup and Independent News & Media.
GREG OWENS
VP Ad Sales & Partnerships Europe, Africa & Global Resellers at X
Terry has over 20 years of experience in leadership roles, including more than 16 years at Google. Currently serving as the Managing Director for EMEA GCS Vendor Performance & Google Marketing Platform, he possesses a wealth of knowledge and expertise in regional partner management roles and excels at designing foundational, scalable operating models that drive impactful business outcomes. Terry prioritizes clarity, skill development, and continuous learning, firmly believing in the importance of cultivating positive and principled work environments that foster innovation and growth.
TERRY O'FAOLAIN
Managing Director, EMEA GCS Vendor Performance & Google Marketing Platform at Google
Frans is a passionate Marketing and CX professional with a solid international experience in different commercial and general management positions in companies like Air France KLM and Disney Parks & Resorts. Currently for the TUI Group he is overseeing all Digital Marketing & Customer Experience activities. In his Customer Experience capacity he leads Customer Strategy & Innovation, Continuous Service Improvement plus all Customer Service Operations in the different locations where TUI operates.
FRANS LEENAARS
Group Director Customer Experience at TUI Group
With over 20 years of executive experience, Carsten is a dynamic leader known for building and guiding high-performing teams and organizations. His empathetic approach and strong communication skills have enabled him to navigate business challenges while maintaining respect for individuals. Carsten has extensive expertise in driving initiatives in Logistics, Strategy, Operations, Sales, and Business Development. Currently, he is focused on enhancing the customer service approach and overall customer experience within the Lufthansa Group and serves as Managing Director at Lufthansa InTouch.
CARSTEN WIRTHS
Managing Director of Lufthansa InTouch
In 2013 Quico led the Isolated challenge, sailing the Mediterranean Sea aboard a trimaran kayak in solitude and unassisted. He achieved two world records: the longest non-stop distance (200 miles), and the longest distance with stopovers (1800 km).
Since 1998 he has worked as a presenter and reporter in several national and regional TV channels. Creator of audiovisual formats and adventure projects such as Capitán Q, he is also an executive producer of the production company Quebec Films.
Quico is a communication artist and
creates a strong emotional connection
with the audience. He tells us about
the need to undertake the complex
process of making decisions and
encourages us to make – as much as
possible – our passion a livelihood.
QUICO TARONJÍ
Yacht Captain, Professional Boats Skipper, TV Journalist, Adventurer
